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KRAVE's decorative action athlete and global brand ambassador launches his new limited edition gold label beef jerky

Sonoma, California, November 16, 2021/PRNewswire/ - Shaun White, known as the greatest extreme sports athlete of all time and KRAVE Jerky's global brand ambassador, today announced their collaboration The latest product: the new gold label, 100% grass-fed beef jerky flavor inspired by his Olympic achievements and adventurous spirit. The limited edition KRAVE Flavored Spicy Sesame Ginger Beef Jerky was developed and inspired by Shaun White and the KRAVE culinary team. It sets the gold standard for higher flavor characteristics and high-quality 100% grass-fed beef jerky.

As a long-time fan of KRAVE, Shaun sought to create a new jerky flavor with industry experts known for revolutionizing the category. Shaun and KRAVE found the perfect flavour together, showing his love of spices and adventure-a flavour that would break people's expectations of jerky and beat the competition. KRAVE is known for its bold and unexpected meat jerky series. In collaboration with Shaun, it created a unique spicy sesame ginger flavor that strikes an ideal balance between more suitable for you and more delicious, using 100% grass-fed beef and high Quality ingredients. Shaun White and KRAVE’s Gold Label Jerky contains 9 grams of protein per serving, gluten-free and no artificial ingredients.

"Being part of the KRAVE team is very fun. KRAVE's relaxed, fun but serious approach to the jerky category and the way I like to make bold and unique changes to the requirements of becoming a professional has such synergy for athletes and entrepreneurs," White Say. "KRAVE is a brand I like to work with, and I am honored to be able to use some of my creative energy to launch my own Spicy Sesame Ginger flavor. With the upcoming Winter Olympics, I ensured this jerky-just like KRAVE It’s the same as the other lineups-very suitable for my lifestyle, whether I am training for the game, on a slope, on a journey, or on a trip."

Earlier this year, Shaun White joined KRAVE as an investor and global brand ambassador. As a member of the KRAVE team, Shaun contributed his creativity and entrepreneurial spirit to the brand through the 2021 KRAVE Better series of ads that debuted in the summer and the release of his latest flavors. In the brand’s KRAVE Better event, this partnership between Shaun White and KRAVE also reflects the brand’s recent packaging and digital reforms, as well as the launch of KRAVE’s 100% grass-fed beef products and new zero-sugar jerky.

"Shaun White has always been our perfect partner to help relaunch KRAVE and reignite the jerky category. As an investor and global brand ambassador, Shaun brings more than just buzz and credibility to the brand-he represents us Belief in unexpected fun, Steele Meisinger, vice president of marketing at KRAVE, said: “We know that our KRAVE audience is very hungry-not only protein, but also doing more, better and Growing. "The exclusive collaboration between KRAVE and Shaun created our new spicy sesame ginger beef jerky, which perfectly embodies KRAVE's message: KRAVE's high-quality, high-quality protein snacks prove that'Better for You' is not necessarily boring. We are very excited to launch this new jerky flavor with him. "

Shaun White's new limited edition spicy sesame ginger flavour is now available online at www.kravejerky.com and will be available in various grocery stores early next year. To learn more about KRAVE Jerky, please visit the website and follow the brand on Instagram @kravejerky.

About KRAVE Founded in 2009, KRAVE is a leading producer of healthy meat and plant-based protein snacks. KRAVE represents the renaissance of protein-from the brand’s original beef and pork jerky to the new plant-based dried meat jerky and pig skin, each KRAVE snack is made with high-quality raw materials and proprietary processes, which can produce KRAVE famous Quality texture. From sweet and full-bodied to salty and spicy, each culinary-inspired KRAVE flavor profile attracts the discerning taste of everyday snacks and gourmets who are proficient in food today. For more information about KRAVE, please visit www.kravejerky.com.

About Sean White Sean White is considered one of the greatest extreme sports athletes of all time. As a three-time gold medalist and one of the athletes with the most awards in the history of X Games, White established his dual athletic ability (skating and snow) as a teenager, and then mainly for most of his continued career. Focus on snowboarding for more than 20 years. This extreme sports pioneer is recognized for his entrepreneurial efforts such as corporate partnerships, iconic products and fashion collections, and global sports and music festivals. White was named Bloomberg Businessweek's 100 most influential and marketing athletes, Forbes' most valuable sports brand, and 30 athletes under 30. He was born with congenital heart disease and Tetralogy of Fallot. He is an advocate of children's fight against disease and an active supporter of the St. Jude Children's Research Center, the Boys and Girls Club of America, and the Make-A-Wish Foundation.

Media Contact: Cassie Yanogacio / Katie Rubino 223-225-4436 [email protected]

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